The Economist subscribes to the major regional and global readership surveys to provide up-to-date information on our audience. The surveys range from estimating readership across the entire adult population of a country - such as NRS in the UK and MRI in the US - to upmarket audience studies looking at senior business people and wealthy individuals (EMS, PAX and BE) or category-specific studies (Global Capital Markets and Professional Investment Community).
Syndicated and subscriber research: Global
Professional Investment Community Worldwide (PIC) 2009/2010
The Professional Investment Community Worldwide (PIC) study covers the highly valuable global market of equity buy-side individuals. It provides corporate and financial advertisers with the most effective means of targeting those who invest significant funds in stock marketplaces worldwide.
Global Capital Markets 2009
Global Capital Markets (GCM) is a survey of top financial managers in the world’s largest companies and senior executives in the major banks and financial institutions involved in raising funds in financial markets. They provide the advice and services companies require to drive growth, ranging from M&A to loan syndication and risk management. The ease with which companies can raise capital depends in part upon their reputation amongst this senior banking and financial audience. GCM offers insight into the media consumption patterns of these financial institutions and their commercial clients.
The Economist Subscriber Survey - The Ideas People
The Ideas People is a worldwide survey of subscribers of The Economist carried out in conjunction with Ipsos. It employed an innovative design to provide insight into the way The Economist’s readers think in addition to demographic and consumption behaviour information.
Syndicated research: Pan-Europe
BE Europe 2011
BE Europe is a widely-used survey for planning corporate, business and financial campaigns aimed at influencing senior executives in leading companies, and focuses on senior business decision-makers in 60,045 companies in 17 countries across Europe.
EMS 2011
Established as the currency for Pan-European media planning and buying, the EMS survey measures the habits of Europe's top business decision-makers and most affluent customers. EMS Select provides detailed information for Pan-European campaigns aimed at upscale business and consumer audiences. EMS covers the top 13% of the population while EMS Select represents the top 2.5% in Europe.
European Opinion-Leaders 2007
The European Opinion-Leaders Survey (EOLS) measures the readership habits of opinion formers in business, government, media and academia across Europe. These are the individuals that greatly affect and shape policy and opinions, both in government and in the private sector, yet who might otherwise fail to show up in significant numbers in other Pan-European research studies.
EMS Africa 2010
EMS AFRICA is the first ever regional media consumption survey of affluent Africans. The criteria for selection is based on either income or Living Standard Measures (LSM). EMS Africa is the currency for tracking media, prosperity and influence across the top income earners in 12 cities in the North and sub-Saharan African countries. The upscale media survey links media usage for nearly 50 TV channels, 80 print titles, 29 websites and eight radio stations.
Syndicated research: US
MRI 2012
Mediamark Research Inc conducts an ongoing, comprehensive study of the adult population of the US. This study, released every spring and fall, has been conducted continuously since 1979 and surveys the demographics, product usage and media exposure of people aged 18 and over in the contiguous 48 states.
Mendelsohn Affluent 2011
The annual Mendelsohn Affluent Survey, conducted since 1977, was the first syndicated measurement to concentrate on the affluent US market, and it remains the only such survey with sample bases large enough for thorough examination of that market and the media that reach it.
JD Power Automotive Study 2012
Since 1987 J.D. Power and Associates has conducted syndicated media reports for the automotive industry. The main use of the report is to provide estimated readership by principal drivers of recently purchased/leased new passenger cars or trucks.
US Opinion-Leader Study 2011
The US Opinion-Leaders Study determines involvement with contemporary issues, media use and influence among a group of prominent Americans who have been designated “Opinion Leaders.” It is particularly useful for those advertisers aiming to reach key influencers in the US, most notably those with corporate/advocacy campaigns.
Syndicated research: Asia
BE Asia 2010
The recognised industry survey for planning corporate, business and financial campaigns aimed at senior management in South-East Asia’s most important corporations and financial institutions. BE:ASIA (formerly ABRS) was established in 1975, covering corporate purchasing, business activities, travel, technology usage, reading and TV behaviour. The survey is comprised of decision-makers in 50+ establishments who are either senior executives or heads of department/function.
PAX
In its sixteenth year, Synovate PAX is the region's most comprehensive consumer study, tracking media and digital consumption, prosperity, and influence among affluent Asians across 11 markets. The survey is a planning tool for Asia's media owners, agencies and marketers to understand affluent Asians, typically the top 20% of society based on monthly household income.
Syndicated research: UK
British Business Survey 2011
BBS was first established in 1973 and is widely recognised as being one of the best sources of market and media information for marketing in Great Britain. It is an essential planning and sales tool for B2B advertising campaigns using print and online media aimed at the British business audience.
NRS 2010
The main purpose of the NRS is to provide estimates of the number and nature of the people who read British newspapers and consumer magazines. It supplies media professionals with a common currency to plan and buy print space and has been running continuously since 1977.
Premier TGI 2010/2011 Doublebase
Premier TGI is a single-source survey covering product usage, media habits and attitudes of the most prominent consumers in Great Britain. The sample (separate from BMRB's main TGI study) is entirely devoted to the 'AB' social group which makes up 25% of the adult population in Great Britain.
For more information please
CONTACT US