The Economist offers advertising partners an array of research services, to help you gauge the effectiveness of your brand's messaging and better understand ROI. Choose from online reader panels, Starch and Vista in North America, and Reading and Noting throughout the world.
The Economist Reader Panel and The Economist Insighters
Reach into the minds of readers of The Economist with our custom panels: The Economist Reader Panel and The Economist Insighters.
The Economist has a reader panel made up of several thousand subscribers from around the world. Select advertisers are given the opportunity to ask questions of the panel in order to gain insights into advertising effectiveness or any other areas of interest. The Economist research team will work in conjunction with the client to formulate key objectives and questionnaires to answer the specific research needs.
A separate custom panel in the US, The Economist Insighters, offers advertisers the opportunity to gauge attitudes towards their brand, rate the effectiveness of their ad, or just ask questions of The Economist's affluent and well-educated readers. Advertisers are invited to submit questions, and we're happy to provide guidance on crafting the questions.
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