The Economist Group aims to offer insight, analysis and services that are valued by its customers.
Underpinning The Economist Group's ability to fulfil this objective is a commitment to independence, integrity and delivering high quality in everything it does.
Audience profile
Being a reader of The Economist is not just about being successful - it's about stimulation. It takes your brain for a walk, a leap or a jump.
The Economist's readers are affluent, well educated and influential. They are also united by the way they think about things, their hunger for knowledge and their desire to be stretched and challenged.
Categories
If you think about it, there isn't much in existence you can claim ownership for. This world we live in, with its ever-accelerating marvels and tried-and-tested institutions, is pretty much the produce of other people's minds.
Here we look at how our Ideas People populate and think within some major marketing categories.
Readership surveys
The Economist subscribes to the major regional and global readership surveys to provide up-to-date information on our audience. The surveys range from estimating readership across the entire adult population of a country - such as NRS in the UK and MRI in the US - to upmarket audience studies looking at senior business people and wealthy indiviuals (EMS, PAX and BE) or category specific studies (Global Capital Markets and Professional Investment Community).
Bespoke research
To support major advertising campaigns The Economist offers a service to better understand how readers view advertising within the newspaper. The Economist provides bespoke research through an online reader panel and also produces thorough reading and noting studies on a number of issues each year.
Trends and insights
The Economist Group believes that only the people and brands with great ideas are successful in today's ideas economy. That's why we are constantly searching for key trends and insights that will help to stimulate fresh ideas. This section contains a selection of articles, presentations and research from The Economist that we hope will ignite your thinking.
Glossary
The glossary describes the main terminology used in advertising planning and research around the world.
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