The World In 2013, an annual collection of predictions and opinions, is built on more than two decades of publishing success. Each edition now has a record circulation of over one million, and is sold in 90 countries and translated into around 30 languages.
The Economist's writers are joined by senior editors from other publications, key players from academia and leaders from the world of business and politics. It is this mix of contributors that has won The World In a loyal and continuously growing readership around the world.
The World In, published annually for the last 25 years, is a platform for some of
The Economist's more famous and distinguished readers to share their views on the critical issues facing the world. Over the 25 years an eclectic group of The Economist's readers have written; Henry Kissinger, Nicolas Sarkozy, Ban Ki-moon, Bill Gates, the Dalai Lama, Shakira, Sir Norman Foster, Arnold Schwarzenegger, Hillary Clinton and recently Jamie Oliver. Essentially, The World In is the only time each year that The Economist provides a platform for both its more respected readers and well-known columnists and journalists to share their views.
The World In's reputation for predicting the following year’s key events has helped us grow the circulation each year for the last ten years, it now stands at over 1 million - The World In has more relevance and value for its readers than ever before given the increasing appetite and need for clarity on the next key global issues. Readers spend an average of 5 and a half hours reading the The World In, a positive reflection of how well respected it is.
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