The Ideas Exchange:
The power of Ideas People networked together.
New technologies mean that Ideas People are connecting up as never before, creating a vast Ideas Exchange to power their inspiration. The Economist Group is well-positioned to help companies and brands to enter their conversation.
The Economist Group is dedicated to exciting engaged minds with ideas worth sharing. Its environments and audiences are well-suited to helping our clients seed ideas into The Ideas Exchange. With the support of brands, the Economist Intelligence Unit and Economist Conferences can create original and compelling intellectual property for Ideas Exchange marketing programmes.
The Ideas Exchange Marketing Summary
When consumers resist being told what to think, how do you get them to connect with your way of thinking? Click below to download a summary of The Ideas Exchange and gain a more in-depth understanding of how you can forge stronger connections between people and brands.
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Networks for Thinking: white paper
The Internet, together with the social and business communities that it has spawned, continues to transform almost every conceivable aspect of human life. People are not only spending large chunks of the day consuming digital media, but they do so using an increasingly sophisticated blend of channels and technologies. More importantly, the new networks are also driving deeper changes in human behaviour.
This study reveals that digital tools are also changing the way people develop ideas, form views and make both trivial and life-changing decisions. There is, of course, already a sizeable amount of research available on how consumers are using these technologies. This research differs in that it focuses primarily on individuals in the business world, and seeks to understand how they are using the new knowledge networks to advance their ideas and thinking.
Networks for thinking: developing ideas and forming opinions in the digital age is a white paper commissioned by The Economist Group and written by the Economist Intelligence Unit.
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Smart World, Richard Ogle
In Smart World Richard Ogle argues that creative breakthroughs are born when individuals and groups access new idea-spaces and exploit the principles that govern them Boldly outlining a new science of ideas he sets out nine laws – including "hotspots," "the fit get fitter," and "small-world networks" – that govern idea-spaces. And he illuminates each law with fascinating stories of dramatic breakthroughs in science, business, and art.
Where Good Ideas Come From, Steven Johnson
Where do good ideas come from? And what do we need to know and do to have more of them? In Where Good Ideas Come From, Steven Johnson, one of our most innovative popular thinkers, explores the secrets of inspiration. Steven Johnson has spent twenty years immersed in creative industries, was active at the dawn of the internet and has a unique perspective that draws on his fluency in fields ranging from neurobiology to new media.
Most exhilarating is his conclusion: with today's tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it. By recognizing where and how patterns of creativity occur – whether within a school, a software platform or a social movement – he shows how we can make more of our ideas good ones.
We-Think, Charles Leadbeater
Society is no longer based on mass consumption but on mass participation. New forms of collaboration - such as Wikipedia and YouTube - are paving the way for an age in which people want to be players, rather than mere spectators, in the production process.
In We-Think Charles Leadbetter – the man The Spectator calls 'the new wizard of the web' – explores the ways in which mass collaboration is dramatically reshaping our approach to work, play and communication.
The Rise of the Creative Class, Richard Florida
First published in 2002, "The Rise of the Creative Class" weaved storytelling with reams of cutting-edge research to trace the fundamental theme that runs through a host of seemingly unrelated changes in society: the growing role of creativity in our economy. Ten years later, and any serious conversation about creativity, geography, and economic growth must integrate the concept of the Creative Class. Our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading this transformation are the millions of people who create for a living.
A completely revised and updated version – due in May 2012 – will take a deeper look at the forces reshaping our economy and provides a provocative new way to think about why we live as we do today - and where we might be heading.
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