Philips: Wellbeing

The challenge:

With two-thirds of its revenues generated by health and lighting divisions, Philips is intent on broadening understanding of the breadth of its activities and expertise beyond consumer electronics.

In 2010 it set out to create a discussion enhancing quality of life in cities: promoting Philips as a leader in health and wellbeing while also offering a backdrop for Philips to display its urban lighting credentials.

Our idea:

The Economist Intelligence Unit invented 'Liveanomics', a new way to look at the role of cities in people's lives. We set up a dialogue with top thinkers and experts in city living, as well as stakeholders and influencers.

 

 

 

 

 

 

 

Shell

The challenge:

Energy can be a contentious subject, which is why Shell makes great efforts to foster an open dialogue with concerned consumers, stakeholders and interested parties.

Our idea:

Economist Conferences created The Global Conversation: a live exchange of views and debates on challenging energy issues across three continents.

They started at breakfast in Asia. Eight hours later the key ideas from the Asia debate were shared with participants at the next event in London. The New York debate then opened with the ideas from the London event. Shell shared the results on its Shell Dialogues website and through advertorials in The Economist.

 

 

 

 

 

 

Chevron

The challenge

Chevron wanted to deepen consumer understanding of the energy challenges the world faces and to spur a discussion of solutions.

Our idea:

The Economist Intelligence Unit built 'Energyville', an online game that put players in charge of meeting the energy demands of their own city. It helped them experience the consequences of their choices of energy source: highlighting the different impacts on the environment, economy and security between now and 2030.

The game was anchored on the Economist Intelligence Unit's extensive data and its assessment of global facts and trends. It was promoted extensively across The Economist Group's platforms and elsewhere.

 

 

 

 

 

Philips: Obsessed with Sound

The challenge:

To launch its new Fidelio range of music systems Philips wanted to forge a link between Philips and music in the minds of influential consumers.

Our idea:

We created a partnership between Philips and Universal Classics. High quality music and content from Universal Classics was shared with our audience of Ideas People online through an interactive microsite with downloadable music player. Users gained access to over 100 hours of quality classic, jazz and blues music.

Results:

In the first month of the campaign 45% of visitors spent over five minutes on the site and the number of Philips facebook fans was doubled.

 

 

 

 

 

 

GE Health of Nations

The challenge

Chevron wanted to deepen consumer understanding of the energy challenges the world faces and to spur a discussion of solutions.

Our idea:

The Economist Intelligence Unit built 'Energyville', an online game that put players in charge of meeting the energy demands of their own city. It helped them experience the consequences of their choices of energy source: highlighting the different impacts on the environment, economy and security between now and 2030.

The game was anchored on the Economist Intelligence Unit's extensive data and its assessment of global facts and trends. It was promoted extensively across The Economist Group's platforms and elsewhere.