The Ideas Exchange:
The power of Ideas People networked together.
New technologies mean that Ideas People are connecting up as never before, creating a vast Ideas Exchange to power their inspiration. The Economist Group is well positioned to help companies and brands to enter their conversation.
The Economist Group is dedicated to exciting engaged minds with ideas worth sharing. Its environments and audiences are well suited to helping our clients seed ideas into The Ideas Exchange. With the support of brands, The Economist Intelligence Unit and The Economist Events can create original and compelling intellectual property for Ideas Exchange marketing programmes.
In a sceptical world, how do you forge connectionsbetween people and brands?
With endless information at our fingertips, and recommendations on hand from our networks of friends and colleagues, we no longer just accept what we are told. We pick and choose between messages, shed a critical eye on them, respond to what others think, and share our thoughts.
In this new world brands have to earn consideration rather than simply demand it.
One solution is to capture people's imagination with fresh thinking on subjects they care about: for brand owners to express a view rather than tout a product. We call this Ideas Exchange marketing.
Instead of telling people what to think about you, give them ideas that invite them to discover it for themselves. Ideas that they will want to share and exchange.
The Economist Group helps companies and brands navigate this new environment. The presentation below explains how it works.
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