Our digital editions allow readers to enjoy The Economist’s weekly package of reporting and analysis on iPhone, iPod touch, iPad and Android Smartphone.
The apps offer quick and easy navigation between stories with full offline access, providing the immersive reading experience our readers prefer. Full audio of each story, read by professional newsreaders, is also available, giving subscribers even greater flexibility in deciding how to consume The Economist’s distinctive take on the week’s events. The Economist is also available each week via the Kindle and Zinio platforms.
The Economist apps have recreated the weekly, lean-back, immersive reading experience our readers prefer.
With the emergence of new technology, reading habits are changing. Tablets and smartphones are great for reading and listening to The Economist. We are seeing a strong demand from our readers to access The Economist through these mobile digital devices and see a great potential for continuing to grow overall readership through digital editions.
As our digital editions audience grows, so does interest from our advertisers. We are able to deliver a print-like advertising proposition, with beautiful full-page backlit images with the added benefit of clicking through to customized interactive rich media sites.
» The Economist apps are currently available on iPhone, iPad and Android Smartphone.
» Since our launch in November 2010, the apps have been downloaded to over 2m iPhones and iPads.
» Every month over 650,000 unique devices access The Economist app content.
» The full print edition, together with full audio, is available to download by 9pm each Thursday London time.
» Each issue (along with advertising) is stored on the user’s device making it possible to read the newspaper in full without an internet connection.
» Everyone receives the editor’s weekly selection of free must-read articles.
» Paid print and digital subscribers receive full access to each week’s issue of The Economist.
» Single issues can also be purchased.
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