The publications and services delivered under The Economist Group brand are The Economist newspaper, The Economist online, The World In, Intelligent Life, Economist Intelligence Unit, Economist Conferences, Economist Education and Economist Corporate Network.
Our government brands are CQ Roll Call (including Capitol Advantage) and European Voice, aimed at decision-makers in Capitol Hill and Brussels respectively.
The Economist Group also owns EuroFinance, the leading global provider of conferences, training and research on cash management, treasury and risk.
Ideas People Channel, is a transparent vertical network that reaches over 21.3MM unique curious, opinionated, and influential thought leaders per month in the United States, and 31.8MM globally through a select portfolio of 46 award-winning websites.
Ideas People Channel
Ideas People Channel is a fully transparent vertical ad network of 65+ sites inspired by insight into the mindset of The Economist audience. As a result of our research, we were able to identify unique characteristics that define the audience: they are intensely curious, they think globally, and they are focused on solving the big problems and moving the world forward. We call them Ideas People.
After defining the mindset we identified the content this audience values the most – globalisation, culture, business and innovation – and recruited the most respected publishers in each category.
Measured by comScore to now reach 34.5 million unique visitors in the U.S and 53.6 million worldwide, Ideas People Channel is used by advertisers to amplify their brand campaigns.
Ideas People TV is a digital video network providing advertisers access to an audience of 5.6 million engaged, targeted, and educated consumers across Ideas People Channel and Ideas People Advocacy Network. All video content is editorially produced and user-initiated. We currently serve over 27 million videos per month.
Ideas People Mobile is a mobile display network providing advertisers access to our audience on their smartphone and tablet devices. We currently are serving 15 Million impressions monthly, and growing.
Offered in collaboration with CQ Roll Call, Ideas People Advocacy Network is the perfect tool for any advocacy campaign aimed at political influencers who are professionally or personally involved in influencing government policy on both the national and local levels. Online publishers were chosen that attract political activists, lobbyists and many members of congress, who enjoy exploring new ideas and opposing points of view. Currently reaching over 23 Million monthly unique users, through 35+ websites, the Advocacy Network is the best way to reach political influencers at scale beyond the Beltway.
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