Every week we take readers from around the world on a tour of business, politics and culture. The Economist sells nearly 1.5m copies a week, and the number keeps rising. What’s more, our readers are Ideas People. People who are united not by age or demographics, but by how they think and how they view the world. People who delight in the new, the surprising and the unorthodox. With figures like this, it’s worth taking a closer look.

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Worldwide

ABC data for Jan-Jun 2011
*The Economist*
2011 circulation:	1,486,838
YoY growth:	3.03%

Omniture data for February 2012
The Economist online
Unique visitors:	7,513,218
Page views:	34,209,753

Circulation data for 2011
*The World In*
2011 circulation:	1,052,852

Circulation data
*Intelligent Life*
Circulation:	175,000

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